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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Equipping students with a thorough understanding of corporate-level strategy formation and execution processes.
Developing strategic thinking skills for analyzing markets, competition, internal capabilities, and long-term growth opportunities.
Enhancing the ability to design, evaluate, and prioritize strategic initiatives across key functions such as R&D, operations, marketing, finance, and sales.
Examining how corporate strategy integrates with sustainability (ESG) objectives, stakeholder interests, and core organizational values.
Introducing methods for preparing feasibility studies to support data-driven strategic decisions.
Exploring the role of cross-functional collaboration, including sales, operations, and product management, aligning strategic direction with market realities and organizational goals.
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Course Content
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This course explores key concepts and methodologies that guide strategic decision-making in contemporary organizations. Emphasis is placed on the formulation, evaluation, and execution of corporate strategies with a focus on competitive positioning, capability assessment, and sustainability integration. Through case studies and real-world applications, students learn how to align corporate vision with long-term goals and drive strategic initiatives. Special topics include ESG-driven sustainability, strategic feasibility analysis, and the role of cross-functional collaboration in shaping strategic direction. The course blends theoretical foundations with applied strategy development tools used by strategic planning teams.
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Course Methods and Techniques
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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None
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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