Course Details

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
7	BA430	TOURISM MANAGEMENT	3+0+0	3	5	12.09.2025

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	Understanding tourism management from a multidisciplinary perspective. Building knowledge and skills related to tourism economics and industry operations. Exploring the theoretical and practical foundations of tourism systems. Examining the economic and political impacts of tourism on societies.
Course Content	This course provides a comprehensive introduction to tourism management by examining the key economic, political, and organizational factors that influence the tourism industry. Students will develop foundational knowledge and skills related to tourism economics, market segmentation, and service distribution. The course integrates both theoretical insights and practical considerations to equip students with an understanding of the structure, stakeholders, and strategic dynamics of global tourism systems.
Course Methods and Techniques	-
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. FATMA SELEN MADENOĞLU
Name of Lecturers	Asist Prof.Dr. SERAP SARP
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Course Category

Social Sciences

%100

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 40
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı	1	% 60
Total	2	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Belirsiz	10	6	60
Yazılı Sınav	1	35	35
Ev Ödevi	1	3	3
Sunum	3	4	12
Final Sınavı	1	40	40
Total Work Load			Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Identify key stakeholders and forces shaping the global tourism industry.
2	Explain the relevance and application of market segmentation in tourism.
3	Discuss the role of intermediaries in tourism service distribution.
4	Analyze the economic and political consequences of tourism activity.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Marketing to the Traveling Public, Delivering Quality Tourism Services	-	-
2	Delivering Quality Tourism Services	-	-
3	Transportation, Accommodations, Food and Beverage	-	-
4	Attractions and Entertainment, Destinations	-	-
5	Economics and Political Impacts of Tourism	-	-
6	Environmental, Social and Cultural Aspects of Tourism	-	-
7	Sustainability and Future of Tourism	-	-

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79315&lang=en