Course Details

Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7BA437BUSINESS ANALYTICS3+0+03512.09.2025

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Providing appropriate analytical tools in the analysis of quantitative and qualitative data from a variety of business scenarios.
Using a software package for data analysis, understand data gathering and input considerations, and be able to analyze and interpret output (graphs, tables, mathematical models, etc.).
Outlining the considerations in collecting data and selection of appropriate analysis tools, and knowing how to report results in a fair, objective, and unbiased manner.
Course Content This course introduces the fundamentals of quantitative methods used to analyze data and make better management decisions. This course covers statistical tools in descriptive analytics and predictive analytics, including regression analysis. Students are expected to understand the emerging role of business analytics in organizations, and to know how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decision.
Course Methods and Techniques This is also a student-driven course. It is your responsibility to participate actively in class discussions. You are not graded on whether you agree or disagree with the instructor or with each other. Evaluation of class participation will be based on your ability to rise and answer important issues, to contribute ideas or insights, to build upon the ideas of others, ask questions to presenters, etc. By actively participating in the class discussions, you can sharpen your insights, and those of your classmates. Both the quality and frequency of your participation will count towards your active participation grade. Please note that high-quality or relevant contribution will earn you a higher participation grade than frequent but insignificant contribution. Also, you will not get any class participation points for just being present in class. Class attendance is a necessary but not a sufficient condition for scoring highly on the class participation.
Prerequisites and co-requisities None
Course Coordinator Associate Prof.Dr. Fatma Selen Madenoğlu selen.madenoglu@agu.edu.tr
Name of Lecturers Asist Prof.Dr. SERAP SARP
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources -
Course Notes For this course I will be using CANVAS Course Website. You will access the course syllabus, course materials including lecture notes, links to related websites, assignments, articles, etc from CANVAS. You are responsible to check Canvas on a regular basis. Information about exams and assignment grades will also be available at this site.


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 1 % 30
Proje/Çizim 1 % 30
Final examination 1 % 40
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Yazılı Sınav 1 1 1
Grup Projesi 1 14 14
Sınıf İçi Aktivitesi 14 3 42
Sunum 1 10 10
Proje 1 25 25
Rapor 1 14 14
Yüz Yüze Ders 14 3 42
Final Sınavı 1 2 2
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Define Business Analytics and its role and contributions in decision making.
2 Interpret methodological approaches to Business Analytics and theirapplication contexts.
3 Interpret use of descriptive, predictive and prescriptive analytics methods on business data under corresponding decision making contexts.
4 Analyze a business case, select and apply an appropriate method to reach a business decision
5 Summarize the nature of Big Data and how it can be exploited to createvalue.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Descriptive Statistics
2 Probability Distribution
3 Linear Regression
4 Spreadsheet Modelin
5 Linear Optimization
6 Integer Optimization
7 Excel Applications

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 5 5 5 4 3 5 5 4 5
C2 5 5 5 2 3 3 5 5 4 5
C3 5 5 5 4 3 3 5 5 4 5
C4 5 5 5 2 4 3 5 5 4 5
C5 5 5 5 3 3 3 5 5 5 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

  
  https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79306&lang=en