Course Details

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Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7BA449CORPORATE COMMUNICATION3+0+03511.09.2025

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Defining corporate communication theories and key issues
Demonstrating working knowledge of crisis communication, corporate culture, and corporate identity
Applying new media technologies in communication
Develop the necessary background for corporate communication
Course Content This class will focus on corporate communication. The special focus of this course is how corporations communicate with their internal and external key audiences. Students will examine communicative practices in the corporate environment, including internal communication, image management, crisis communication, corporate culture, corporate identity, and new communication technologies. Students will also have a broad understanding of the roles and functions involved in strategic corporate communications within contemporary global society. Organizational theories are one of the important parts of the class.
Course Methods and Techniques -
Prerequisites and co-requisities None
Course Coordinator Associate Prof.Dr. FATMA SELEN MADENOĞLU
Name of Lecturers Research Assist.Dr. CEYDA CİHAN AYDOĞDU
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources -
Course Notes -

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 1 % 50
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı 1 % 50
Total
2
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Araştırma Ödevi 2 10 20
Yazılı Sınav 2 20 40
Grup Projesi 2 15 30
Sınıf İçi Aktivitesi 14 2 28
Sunum için Hazırlık 3 4 12
Okuma 2 10 20
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain the scope, role, and perspectives of corporate communication.
2 Evaluate communication theories in relation to corporate communication practices.
3 Analyze the role and scope of corporate communication in corporate brand management and image.
4 Assess the importance of communication functions, including media, community, employee, government, customer, and investor relations.
5 Analyze the relevance of media, especially trade media, to the practice of corporate communication

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Communication in Corporations and Digital Age - -
2 Corporate Identity, Image, Reputation and Culture - -
3 Corporate Social Responsibility and Sustainability - -
4 Media relations - -
5 Crisis Communication and Communication Tools in Corporations - -
6 Strategic Communication Management - -

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 4 4 3 3 2 4 3 2 3 4
C1 4 3 3 3 2 3 3 2 3 3
C2 4 5 3 3 2 3 3 2 3 4
C3 5 4 2 2 2 3 4 2 3 4
C4 4 3 4 4 2 5 4 2 3 4
C5 3 4 3 2 2 4 3 3 3 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

  
  https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79297&lang=en
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