Course Details

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
7	BA440	MANAGERIAL COMMUNICATION	3+0+0	3	5	11.09.2025

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	Developing effective verbal, non-verbal, and written communication skills. Analyzing persuasive and interactive communication techniques in business settings. Exploring communication strategies for teams, negotiations, and leadership roles. Enhancing the ability to use modern communication tools and technologies effectively.
Course Content	This course provides a comprehensive understanding of managerial communication, covering both verbal and non-verbal aspects, written and digital communication, and persuasive techniques. In this course, students will explore communication strategies in organizational settings, learn how to develop effective arguments, and enhance their ability to engage in interactive communication, presentations, and negotiations.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. Kübra ŞİMŞEK kubra.simsek@agu.edu.tr
Name of Lecturers	Asist Prof.Dr. KÜBRA ŞİMŞEK
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources

Mary M. Munter, Guide to Managerial Communication, 10th edition, Pearson

Course Category

Mathematics and Basic Sciences	%0
Engineering	%10
Engineering Design	%0
Social Sciences	%60
Education	%0
Science	%0
Health	%0
Field	%30

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 10
Quiz/Küçük Sınav	12	% 10
Final examination	1	% 40
Diğer (Staj vb.)	1	% 40
Total	15	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Tartışma	10	2	20
Yazılı Sınav	1	10	10
Ev Ödevi	5	2	10
Sınıf İçi Aktivitesi	10	1	10
Okuma	14	2	28
Yüz Yüze Ders	14	3	42
Derse Devam	14	1	14
Final Sınavı	1	10	10
Total Work Load			Number of ECTS Credits 5 144

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Explain key concepts and strategies of managerial communication.
2	Apply effective verbal, non-verbal, and written communication strategies in professional contexts.
3	Develop persuasive communication techniques for business interactions.
4	Evaluate the role of digital media and technology in organizational communication.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	An Introduction to Managerial Communication	Reading the relevant chapter from the course textbook	Slides
2	Communication Theories	Reading the relevant chapter from the course textbook	Slides
3	Intercultural Communication	Reading the relevant chapter from the course textbook	Slides
4	Verbal Communication	Reading the relevant chapter from the course textbook	Slides
5	Presentations	Reading the relevant chapter from the course textbook	Slides
6	Visual Communication	Reading the relevant chapter from the course textbook	Slides
7	Non-Verbal Communication	Reading the relevant chapter from the course textbook	Slides
8	Body Language	Reading the relevant chapter from the course textbook	Slides
9	Sign Language	Reading the relevant chapter from the course textbook	Slides
10	Midterm	-	-
11	Written Communication	Reading the relevant chapter from the course textbook	Slides
12	Proposals	Reading the relevant chapter from the course textbook	Slides
13	Reports	Reading the relevant chapter from the course textbook	Slides
14	Memos, Emails	Reading the relevant chapter from the course textbook	Slides
15	Interview Questions	Reading the relevant chapter from the course textbook	Slides
16	Final Exam	-	-

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79294&lang=en