Course Details

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Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
7BA454NEW MEDIA3+0+03512.09.2025

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Introducing the core concepts and theories of new media.

Examining the relationship between communication processes and digital platforms.

Analyzing the sociocultural, political, and psychological implications of new media.

Building interdisciplinary understanding of new media and its evolving impact.
Course Content This course provides knowledge of how rapidly evolving communication technologies reshape media tools, cultures, societies, and individuals. It explores new media theories and examines the historical transformations that define what makes new media “new.” Drawing on interdisciplinary perspectives from communication, psychology, sociology, and business, students will analyze the multifaceted impacts of new media on identity, politics, and culture. The course encourages critical reflection and aims to develop students’ theoretical and practical understanding of the dynamics of contemporary media.
Course Methods and Techniques Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
Prerequisites and co-requisities None
Course Coordinator Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
Name of Lecturers Asist Prof.Dr. SERAP SARP
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Kitap
Slides
Course Notes -
Documents slayt, kitap
Assignments proje
Exams midterm

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 14 % 10
Quiz/Küçük Sınav 1 % 30
Ödev 1 % 10
Sunum/Seminer 1 % 10
Final examination 1 % 40
Total
18
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Yazılı Sınav 1 20 20
Grup Sunumu 1 2 2
Sunum için Hazırlık 1 20 20
Sunum 1 2 2
Proje 1 20 20
Okuma 1 14 14
Rapor 1 10 10
Araştırma 1 14 14
Seminer 1 3 3
Yüz Yüze Ders 1 15 15
Derse Devam 1 10 10
Final Sınavı 1 20 20
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain foundational concepts and perspectives related to new media.
2 Evaluate key theories and debates in the field of new media.
3 Synthesize insights across disciplines to understand new media’s societal functions.
4 Apply critical and strategic thinking to assess the role of new media in business, culture, and identity.
5 Recognize how digital technologies reshape cultural, political, and economic environments.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction and overview of the course Reading
2 Definition & History of New Media,
3 Theories of Media Technology-1 Technological Determinism, Social Construction of Technology Reading
4 Theories of Media Technology-12Technological Determinism, Social Construction of Technology Reading

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 4 2 2 3 3 4 3 4 3
C1 4 3 1 1 2 3 3 2 3 2
C2 5 4 2 1 2 3 4 2 3 3
C3 5 5 2 2 3 3 4 3 4 3
C4 4 5 2 2 3 4 4 3 4 3
C5 4 4 2 2 3 3 5 3 5 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

  
  https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79291&lang=en
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