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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Understanding the stages of the new product development process.
Exploring techniques for idea generation and screening.
Identifying customer needs in product design.
Building background knowledge in product architecture, design economics, and innovation management.
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Course Content
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This course explores the structured process of developing new products, from idea generation to market launch. It addresses both incremental and disruptive innovations as responses to evolving consumer needs and competitive pressures. Students will examine the economic, design, and managerial aspects of product development and gain tools to evaluate customer requirements, translate them into technical specifications, and generate viable concepts. The course provides practical implications for managing product architecture, enhancing innovation performance, and making informed design decisions.
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Course Methods and Techniques
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Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
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Prerequisites and co-requisities
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( BA203 )
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Course Coordinator
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Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
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Asist Prof.Dr. SERAP SARP
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Assistants
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None
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Work Placement(s)
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No
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