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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Introducing the formal and informal institutional rules that shape competitive landscapes.
Exploring external forces beyond economic rationale that influence firms' strategic decisions.
Enhancing students’ capacity to analyze real-world cases involving non-market challenges.
Developing awareness of stakeholder pressures and political dynamics affecting market behavior.
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Course Content
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This course introduces students to the broader non-market environment in which businesses operate, encompassing political, social, and institutional influences. It explores the strategic implications of lobbying, activism, corporate social responsibility, and public policy. Students will develop critical skills to analyze non-market actors and institutions that affect competitive dynamics beyond economic logic. Through case studies and active learning, the course prepares students to design and evaluate effective non-market strategies across various sectors.
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Course Methods and Techniques
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Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
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Prerequisites and co-requisities
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( BA203 )
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Course Coordinator
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Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
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Asist Prof.Dr. SERAP SARP
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Assistants
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None
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Work Placement(s)
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No
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