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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Introducing core concepts related to technology and innovation management.
Examining how innovation influences competitive dynamics of markets.
Exploring strategies for managing technology within firms.
Enhancing the ability to identify and assess emerging technological trends.
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Course Content
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This course examines key concepts, models, and tools essential for managing technological innovation and transformation. Students will explore how firms and industries evolve through new technologies and how innovation affects competitive dynamics. Topics include innovation strategy, technology acquisition and transfer, and assessment methods. The course aims to develop students’ ability to interpret technological environments, identify emerging trends, and make informed managerial decisions related to technology development, adoption, and commercialization.
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Course Methods and Techniques
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Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
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Prerequisites and co-requisities
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None
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Course Coordinator
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Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
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Asist Prof.Dr. SERAP SARP
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Assistants
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None
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Work Placement(s)
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No
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