|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
Explaining the key functions and value creation roles of retailers.
Identifying various retail channels, including digital and physical.
Developing strategic thinking in retail marketing and operations.
Exploring the impact of digitalization and change-driven shifts in channel management.
|
|
Course Content
|
This course explores the transformation of retail management in response to digitalization and global disruptions. Students will learn about the evolving dynamics of retailing, including omnichannel strategies, retail market planning, merchandise management, and store operations. The course equips students with the strategic and analytical tools to understand the customer journey and to manage retail channels in a competitive, technology-driven environment.
|
|
Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
( BA203 )
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
|
|
Name of Lecturers
|
Asist Prof.Dr. SERAP SARP
|
|
Assistants
|
None
|
|
Work Placement(s)
|
No
|