| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits | Last Updated Date |
| 5 | BA313 | BUSINESS MODEL PLANNING 1 | 0+1+0 | 1 | 2 | 12.09.2025 |
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Language of Instruction
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English
|
|
Level of Course Unit
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Bachelor's Degree
|
|
Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
|
Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Identifying the key functional areas of a firm.
Distinguishing the types of company resources.
Applying the canvas business model framework.
Evaluating business ideas and opportunities.
|
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Course Content
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In this class, students will learn "What is a Business Model?", The Canvas approach for new products and business models, exemplar success and failure stories. Meanwhile, students will have knowledge about real case implementation by interview with an entrepreneur. In addition to these, comparison of high-tech versus traditional business, industry analysis and selection will be covered. At the end of the class students will be able to generate a business idea and present it.
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Course Methods and Techniques
|
Haftalik Odevler %20
Attendance %10
First Progress Presentation 30%
Final completed presentation 40%
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|
Prerequisites and co-requisities
|
None
|
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Course Coordinator
|
None
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Name of Lecturers
|
Instructor Dr. Seyit Gökmen seyit.gokmen@agu.edu.tr
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
|
Business Model Generation by Alexander Osterwalder and Yves Pigneur
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Course Notes
|
-
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Course Category
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Mathematics and Basic Sciences
|
%20
|
|
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Social Sciences
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%60
|
|
|
Field
|
%20
|
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Proje/Çizim
|
1
|
%
20
|
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Sunum/Seminer
|
1
|
%
30
|
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Final examination
|
1
|
%
40
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Uygulama Çalışmaları (Laboratuar,Sanal Mahkeme,Stüdyo Çalışmaları vb.)
|
1
|
%
10
|
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Total
|
4
|
%
100
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ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Ara Teslim ve Jüri
|
1
|
0
|
0
|
|
Grup Sunumu
|
1
|
10
|
10
|
|
Grup Projesi
|
1
|
10
|
10
|
|
Proje
|
1
|
10
|
10
|
|
Öğretici Sunum/Açıklama
|
1
|
10
|
10
|
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Der Dışı Final Sınavı
|
1
|
20
|
20
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Total Work Load
| |
|
Number of ECTS Credits 2
60
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Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Asses the main assets of companies. |
|
2
| Identify the importance of business canvas model. |
|
3
| Explain the primary steps for building a business idea(product/company). |
|
4
| Develop a concrete business idea that fits with the opportunities in the marketplace. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Understanding dynamics of companies from resource-based perspective
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| 2 |
Born-global companies
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|
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| 3 |
Business canvas model : key partners
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|
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| 4 |
Business canvas model : key activities
|
|
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| 5 |
Business canvas model : key resources
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|
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| 6 |
Midterm Evaluation
|
|
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| 7 |
Active Learning Week
|
|
|
| 8 |
Business canvas model : value proposition
|
|
|
| 9 |
Business canvas model : customer relationship
|
|
|
| 10 |
Business canvas model : channels
|
|
|
| 11 |
Business canvas model : customer segments
|
|
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| 12 |
Business canvas model : revenue streams
|
|
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| 13 |
Business canvas model : cost structure
|
|
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| 14 |
Presentation of ideas
|
|
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Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=79244&lang=en