Course Details

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
5	IE353	STRATEGIC MANAGEMENT	3+0+0	3	5	15.08.2025

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	INDUSTRIAL ENGINEERING
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	To develop students' understanding of strategic management concepts and frameworks. • To enhance students' analytical skills for strategic decision-making. • To improve students' ability to integrate knowledge from different business disciplines. • To develop students' skills in strategy formulation and implementation.
Course Content	This course focuses on the formulation and implementation of business strategy. It covers strategic analysis, competitive advantage, corporate and business level strategies, and strategy implementation. The course emphasizes the integration of knowledge from various functional areas of business and its application to complex business situations.
Course Methods and Techniques	The course will be offered in a classroom format, incorporating lectures, case discussions, group projects, and presentations. Active participation in class discussions and case analyses is crucial for learning in this course.
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. Ramazan Ünlü
Name of Lecturers	Associate Prof.Dr. Ramazan Ünlü
Assistants	Associate Prof.Dr. Ramazan Ünlü
Work Placement(s)	No

Recommended or Required Reading

Resources	David, F. R., & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Edition). Pearson.
Course Notes	Will be on Canvas
Documents	-
Assignments	-
Exams	-

Course Category

Mathematics and Basic Sciences	%0
Engineering	%100
Field	%0

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 25
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı	1	% 30
Ödev	4	% 20
Proje/Çizim	1	% 20
Diğer (Staj vb.)	1	% 5
Total	8	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Sınıf İçi Aktivitesi	14	2,5	35
Proje	1	30	30
Okuma	14	2	28
Kişisel Çalışma	14	2	28
Ders dışı çalışma	2	10	20
Total Work Load			Number of ECTS Credits 5 141

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Analyze the external and internal environments of organizations using appropriate strategic management tools.
2	Evaluate competitive advantages and core competencies of organizations.
3	Formulate corporate and business level strategies for diverse organizational contexts.
4	Develop implementation plans for strategic initiatives.
5	Assess the ethical implications of strategic decisions.
6	Apply strategic management concepts to real-world business cases and situations.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Introduction to Strategic Management
2	External Environment Analysis
3	External Environment Analysis
4	Internal Environment Analysis
5	Internal Environment Analysis
6	Competitive Advantage
7	Business-Level Strategies
8	Break
9	Midterm Exam
10	Corporate-Level Strategies
11	International Strategies
12	Strategy Implementation
13	Strategic Leadership and Governance
14	Ethics and Corporate Social Responsibility
15	Group Project Presentations

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=78820&lang=en