Course Details

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
1	DSBE523	FIRMS & MARKETS	3+0+0	3	7,5	13.05.2025

Course Details

Language of Instruction	English
Level of Course Unit	Master's Degree
Department / Program	DATA SCIENCE
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	Developing an advanced understanding of the key functioning of markets and competition. Introducing classical models of duopoly. Presenting advertising and related market strategies and their implications for market power.
Course Content	Topics such as market competition, internal human resource management and organization, and strategy and structural planning relationships are included in the course content. The main purpose of the course is to have students gain necessary skills for analyzing subjects in the science of business administration with the help of analytical and microeconomic tools.
Course Methods and Techniques	Traditional in class lectures and real life applications and cases will be utilized.
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. Umut Türk umut.turk@agu.edu.tr
Name of Lecturers	None
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	-
Course Notes	Course materials will be provided throughout the semester

Course Category

Mathematics and Basic Sciences	%10
Social Sciences	%20
Field	%70

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 20
Quiz/Küçük Sınav	2	% 10
Ödev	2	% 10
Proje/Çizim	1	% 20
Sunum/Seminer	1	% 10
Final examination	1	% 30
Total	8	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Ev Ödevi	2	5	10
Teslim İçin Hazırlık	1	15	15
Proje	1	25	25
Okuma	10	3	30
Kişisel Çalışma	10	6	60
Takım/Grup Çalışması	5	6	30
Yüz Yüze Ders	14	3	42
Derse Devam	14	1	14
Final Sınavı	1	2	2
Total Work Load			Number of ECTS Credits 7,5 228

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Analyze the implications of imperfect competition on welfare.
2	Find Nash equilibrium under Cournot, Bertrand, Hotelling and Stackelberg settings
3	Construct competition models where few firms interact under vertical and horizontal product differentiation.
4	Derive Nash equilibrium outcomes of intellectual property rights and advertisement.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Course introduction, firm theory overview	Review course outline and grading	Syllabus
2	Overview of market structures	Read basics on market types	Lecture notes
3	Cournot model	Practice Cournot model example	Textbook chapter
4	Bertrand model	Calculate Bertrand equilibrium	Lecture notes
5	Stackelberg model	Analyze leader-follower dynamics	Reading material
6	Hotelling model	Review spatial competition strategies	Case example
7	Horizontal product differentiation	Reflect on product similarity and competition	Lecture notes
8	Midterm Exam	Review previous weeks	-
9	Vertical product differentiation	Read on quality-price trade-offs	Academic article
10	Intellectual property and market power	Study patent-competition relationship	Article
11	Advertising and strategic effects	Role of advertising in shaping demand	Lecture notes
12	Entry barriers and strategic behavior	Research types of entry barriers	Reading section
13	Presentations and case studies	Prepare group work for presentation	Student materials
14	Course review and final preparation	Review entire course for final	Course summary

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=76788&lang=en