Course Details

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
-1	DSBE538	STRATEGIC MANAGEMENT FOR DATA SCIENCE	3+0+0	3	7,5	12.05.2025

Course Details

Language of Instruction	English
Level of Course Unit	Master's Degree
Department / Program	DATA SCIENCE
Type of Program	Formal Education
Type of Course Unit	Compulsory
Course Delivery Method	Face To Face
Objectives of the Course	Endowing students with concepts, tools and techniques related to strategic management. Enabling students to apply the five generic competitive strategies. Developing management and leadership skills in both external and internal operations. Advancing ethics, corporate social responsibility, environmental sustainability and strategy.
Course Content	This course introduces the concept of strategic management through case analyses and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries.
Course Methods and Techniques	Traditional in class lectures and real life applications and cases will be utilized.
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. Umut TÜRK umut.turk@agu.edu.tr
Name of Lecturers	None
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	-
Course Notes	Course materials will be provided throughout the semester.
Documents	-
Assignments	-
Exams	-

Course Category

Mathematics and Basic Sciences	%10
Social Sciences	%20
Field	%70

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 50
Sunum/Seminer	1	% 10
Final examination	1	% 40
Total	3	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Grup Projesi	1	20	20
Ev Ödevi	4	4	16
Sunum için Hazırlık	2	6	12
Teslim İçin Hazırlık	1	15	15
Soru Çözümü	4	6	24
Proje	1	10	10
Okuma	14	2	28
Kişisel Çalışma	10	5	50
Yüz Yüze Ders	14	3	42
Final Sınavı	1	2	2
Total Work Load			Number of ECTS Credits 7,5 219

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Identify crucial factors that impact strategic decision-making, implementation, and evaluation.
2	Conduct an organizational resource-based situational analysis.
3	Assess the environment evaluate the volatility of the industrial position.
4	Develop comprehensive business strategies through a scenario planning process.
5	Evaluate alternative strategic actions.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Course Introduction, Concept of Strategic Management	Review the syllabus	Syllabus, introductory slides
2	Strategic Management Process and Core Principles	Read the introductory chapter	Lecture notes
3	Vision, Mission, and Goal Setting	Explore company vision/mission statements	Sample company cases
4	Internal Analysis: Resources and Capabilities	Prepare SWOT examples	Textbook chapter
5	External Analysis: PESTLE and Industry Dynamics	Research the PESTLE framework	Academic article
6	Porter’s Five Forces Model	Conduct an industry analysis	Case study
7	Competitive Strategies (Differentiation, Cost Leadership, Focus)	Identify examples of competitive strategies	Lecture slides
8	Midterm Exam	Review previous weeks	-
9	Corporate Strategy: Diversification, Mergers & Acquisitions	Explore examples of corporate strategies	Lecture notes, case study
10	Strategy Implementation and Evaluation	Study strategic control mechanisms	Academic article
11	Scenario Planning and Strategic Alternatives	Collect data for scenario analysis	Group activity materials
12	Sustainability, Ethics, and Corporate Social Responsibility	Review CSR practices of companies	Reading material
13	Student Presentations	Group project preparation	Student presentations
14	General Review – Feedback and Wrap-up	Final review and Q&A	Course summary

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=75103&lang=en