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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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The aim of this course is to examine the concept of political branding from both theoretical and practical perspectives, enabling students to analyze how political actors build identities and communicate with voters. The course focuses on how branding strategies intersect with politics.
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Course Content
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Political marketing consultants often operate in the shadows of political
campaigns, but this course puts them front and centre. The course has three
goals. First, it introduces students to key concepts and theories underlying
contemporary political branding. In doing so, it links to more general
approaches from political communication. Second, it seeks to develop
students’ communicative skills in a campaign context by having students
develop their own political marketing plan for a party or candidate of their
choosing. Third, it addresses the normative and ethical implications of
political marketing on politics, and democracy more broadly
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Course Methods and Techniques
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Case studies
Campaign and advertisement analysis
Group presentations
Critical media evaluation
Applied brand design
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Prerequisites and co-requisities
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None
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Course Coordinator
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Undefined ahmethilmi guler ahmethilmi.guler@agu.edu.tr
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Name of Lecturers
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None
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Assistants
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None
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Work Placement(s)
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No
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