Course Details Language of Instruction English Level of Course Unit Master's Degree Department / Program INDUSTRIAL ENGINEERING Type of Program Formal Education Type of Course Unit Elective Course Delivery Method Face To Face Objectives of the Course Teaching the students “Marketing and Marketing Engineering. “ Introducing the current challenges of marketing. Understanding the importance of marketing. Analyzing, discuss, describe, and demonstrate the marketing processes and strategies. Applying engineering tools into marketing problems Course Content Professions such as marketing manager, account manager, market researcher and Marketing (Research) Consultant are evolving rapidly in the new technology intense marketing environment. New approaches to marketing are heavily dependent upon analytical tools, and the effectiveness of the new use of those tools depends on the knowledge and skills of the users. The new marketing looks like marketing engineering and is in need of people with marketing engineering skills. This class develops those skills. Course Methods and Techniques We will be using various tools for active learning to take place. This is also a student-driven course. It is your responsibility to participate actively in class discussions. You are not graded on whether you agree or disagree with the instructor or with each other. Evaluation of class participation will be based on your ability to raise and answer important issues, to contribute ideas or insights, to build upon the ideas of others, ask questions to presenters, etc. By actively participating in the class discussions, you can sharpen your insights, and those of your classmates. Both the quality and frequency of your participation will count towards your active participation grade. Please note that high-quality or relevant contribution will earn you a higher participation grade than frequent but insignificant contribution. Also, you will not get any class participation points for just being present in class. Class attendance is a necessary but not a sufficient condition for scoring highly on the class partic Prerequisites and co-requisities None Course Coordinator Associate Prof.Dr. Ramazan Ünlü ramazan.unlu@agu.edu.tr Name of Lecturers Associate Prof.Dr. Ramazan Ünlü ramazan.unlu@agu.edu.tr Assistants Research Assist.Dr. İSMET SÖYLEMEZ ismet.soylemez@agu.edu.tr Work Placement(s) No Recommended or Required Reading Resources Principle of Marketing Engineering; Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Shared on Canvas Canvas Canvas Canvas Course Category Mathematics and Basic Sciences %30 Engineering %20 Engineering Design %30 Social Sciences %20

 





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