| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 1 | DSBE537 | MARKETING MANAGEMENT FOR DATA SCIENCE | 3+0+0 | 3 | 7,5 |
|
Language of Instruction
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English
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Level of Course Unit
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Master's Degree
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|
Department / Program
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DATA SCIENCE
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|
Type of Program
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Formal Education
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Type of Course Unit
|
Elective
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Course Delivery Method
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Face To Face
|
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Objectives of the Course
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Introducing concept markets.
Providing knowledge of the role of value concept in marketing. Developing an appreciation of the role of marketing research. Explaining product life-cycle concept and market planning.
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Course Content
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This is a graduate class yet beginning level marketing course that focuses specifically on the key terms, frameworks, and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The purpose of the course is to provide the students with a keen understanding of the marketing function in business firms and of the methods of using this knowledge in developing and implementing successful marketing strategies. Proper use of information technologies and specific forms of data to foster the efficiency and effectiveness of marketing decisions shall be specifically emphasized
|
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Course Methods and Techniques
|
This is a graduate class yet beginning level marketing course that focuses specifically on the key terms, frameworks, and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The purpose of the course is to provide the students with a keen understanding of the marketing function in business firms and of the methods of using this knowledge in developing and implementing successful marketing strategies. Proper use of information technologies and specific forms of data to foster the efficiency and effectiveness of marketing decisions shall be specifically emphasized
|
|
Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
|
Asist Prof.Dr. Serap Sarp
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
|
Book and articles
|
|
|
This is a graduate class yet beginning level marketing course that focuses specifically on the key terms, frameworks, and approaches that constitute the contemporary marketing theory as well as its applications in practical business circles. The purpose of the course is to provide the students with a keen understanding of the marketing function in business firms and of the methods of using this knowledge in developing and implementing successful marketing strategies. Proper use of information technologies and specific forms of data to foster the efficiency and effectiveness of marketing decisions shall be specifically emphasized
|
|
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Articles
|
|
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Term Project
|
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Midterm
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Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
1
|
%
20
|
|
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı
|
1
|
%
60
|
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Sunum/Seminer
|
1
|
%
20
|
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Total
|
3
|
%
100
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ECTS Allocated Based on Student Workload
|
Activities
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Total Work Load
|
|
Ev Ödevi
|
7
|
5
|
35
|
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Sınıf İçi Aktivitesi
|
15
|
1
|
15
|
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Proje
|
2
|
20
|
40
|
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Kişisel Çalışma
|
15
|
1
|
15
|
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Öğretici Sunum/Açıklama
|
2
|
15
|
30
|
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Yüz Yüze Ders
|
15
|
3
|
45
|
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Derse Devam
|
15
|
3
|
45
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Total Work Load
| |
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Number of ECTS Credits 7,5
225
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Identify markets and market segments. |
|
2
| Interpret the role of value concept in marketing, |
|
3
| Locate role of marketing research. |
|
4
| Explaining product life-cycle concept and market planning. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
History of the thought of marketing
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Reading articles
|
|
| 2 |
Marketing and micro-macro environment
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Reading articles
|
|
| 3 |
Market segmentation, target marketing, positioning
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Reading articles
|
|
| 4 |
Product and branding strategies
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Reading articles
|
|
| 5 |
Pricing methods and tactics
|
Reading articles
|
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Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=76797&lang=en