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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Identifying and screening potential business ideas.
Being able to develop business ideas into business models.
Learning how to examine business assumptions embedded in business models and iterate the model.
Gaining a comprehensive understanding of the pivotal role played by technologybased entrepreneurship.
Developing the skills and learning how to choose the tools and resources to become a successful entrepreneur.
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Course Content
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This course aims to provide a hands-on experience to learn modern theories and tools related to entrepreneurial activity and thinking. The course focuses particularly on Engineers & Scientists who would like to start a business that uses a particular technology at its core. Topics covered will include customer discovery, the development of a viable business model, the evaluation and planning of the start-up businesses, alternative go-to-market strategy, intellectual property, and financing. The course will use lectures, directed readings, and guest speakers. Students will be introduced to the basics of entrepreneurship – seeking opportunities for innovative technical solutions to the needs of society and taking these ideas to the market by developing a viable business model, a sound business plan, and a commercialization strategy.
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Course Methods and Techniques
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-
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Associate Prof.Dr. ADİL ORAN
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
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