Week | Topics | Study Materials | Materials |
1 |
Week 1: Introduction to International Business
• What makes international business “international”?
• Differences between domestic and global business
• Types of international firms: MNCs, SMEs, born globals
• Activity: Compare two firms (domestic vs. international focus)
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2 |
Week 2: Globalization and the International Business Environment
• Drivers and consequences of globalization
• Globalization of markets and production
• Anti-globalization trends and populism
• Reading: Hill, International Business, Ch. 1–2
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3 |
Week 3: International Trade Theories
• Comparative advantage, absolute advantage
• Heckscher-Ohlin model, New Trade Theory
• National competitive advantage (Porter’s diamond)
• Application: Why does Germany export machinery? Why does Vietnam export textiles?
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4 |
Week 4: Government Intervention in Trade
• Tariffs, quotas, subsidies, non-tariff barriers
• Strategic trade policy and political motivations
• WTO and trade disputes
• Case: US–China trade war
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5 |
Week 5: Regional Economic Integration
• Types: Free trade area, customs union, common market, economic union
• European Union, NAFTA/USMCA, ASEAN, Mercosur
• Pros and cons of integration
• Assignment: Compare EU and USMCA structures
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6 |
Week 6: Cultural Environment and Cross-Cultural Risk
• Hofstede’s cultural dimensions
• Cultural intelligence and communication
• Ethics and corporate social responsibility in global contexts
• Activity: Cultural negotiation roleplay (e.g., Japan vs. US business styles)
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7 |
Week 7: Political, Legal, and Economic Environments
• Country risk: Political instability, legal systems, corruption
• Types of legal systems (civil, common, religious)
• Currency regimes, inflation, economic volatility
• Case: Doing business in Turkey, Argentina, or Nigeria
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8 |
Week 8: Midterm Exam + Global Market Opportunity Analysis
• Midterm Exam
• Workshop: Start of semester-long group project – select a country and product/service for entry strategy
• Deliverable: Preliminary country and industry risk report
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9 |
Week 9: International Entry Strategies and Firm Internationalization
• Why and how firms internationalize: Uppsala, eclectic (OLI) paradigm
• Entry modes: Exporting, licensing, joint ventures, FDI, franchising
• Group work: Selecting entry mode for your country-market pair
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10 |
Week 10: Global Sourcing and Supply Chain Management
• Global production and logistics decisions
• Outsourcing vs. offshoring
• Resilience and risk in global supply chains
• Case: COVID-19 and supply chain disruptions
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11 |
Week 11: International Marketing
• Adapting products, pricing, promotion, and distribution for international markets
• Global branding strategies
• Standardization vs. localization
• Activity: Create a marketing brief for a new market launch
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12 |
Week 12: International Financial Environment
• Foreign exchange markets and currency risk
• Hedging and financial tools for MNCs
• International capital markets and investment climate
• Case: Currency fluctuation and pricing strategy
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13 |
Week 13: Ethics, Sustainability, and Corporate Governance
• Bribery, human rights, labor standards in international business
• Corporate codes, ISO standards, ESG investing
• Ethical dilemmas and stakeholder perspectives
• Assignment: Short reflection paper on ethics in a recent international business case
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14 |
Week 14: Final Presentations + Course Wrap-Up
• Final Group Presentations: Global market entry strategies
• Peer and instructor feedback
• Course synthesis and key takeaways
• Final review session for optional exam or reflection
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