Course Details

INTERNATIONAL MARKETING TOOL: TURQUALITY

IE448

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Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
1IE448INTERNATIONAL MARKETING TOOL: TURQUALITY3+0+035

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program INDUSTRIAL ENGINEERING
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Recognizing application and management of “Turquality Program”.
Introducing the marketing processes and strategies that firms utilize when marketing their products in foreign countries.
Providing necessary background on facts and figures of World Economy and Turkish Economy.
Equipping the students with the capability of developing strategies for international markets
Course Content This course consists of information about Turquality, the first state-sponsored branding program of the world, designed to increase Turkey’s exports by developing strong global brands in detail. The course will include research and advertising, distribution, and production activities, determining the aims and methods of the organizations, research on the development of international marketing programs. Students will examine international similarities and differences in marketing functions in relation to the cultural, economic, political, social and physical dimensions of the environment
Course Methods and Techniques The course will be delivered through lectures, case studies, and computer lab sessions. Students are expected to participate actively in class discussions and complete assigned readings and projects.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Rahime Şeyma Bekli seyma.bekli@agu.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Selected research papers and case studies
Will be shared on Canvas.
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Course Category
Mathematics and Basic Sciences %0
Engineering %100
Engineering Design %0
Social Sciences %0
Education %0
Science %0
Health %0
Field %0

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 1 % 5
Quiz/Küçük Sınav 1 % 20
Ödev 4 % 20
Proje/Çizim 1 % 30
Final examination 1 % 25
Total
8
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Yazılı Sınav 1 15 15
Ev Ödevi 3 2 6
Proje 1 20 20
Kişisel Çalışma 14 2 28
Ders dışı çalışma 14 2 28
Yüz Yüze Ders 14 3 42
Final Sınavı 1 15 15
Total Work Load   Number of ECTS Credits 5 154

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Outline importance and process of marketing and international marketing
2 Summarize facts and figures of world economy and Turkish economy
3 Illustrate new product development for international markets
4 Construct a scheme to demonstrate establishment strategies on foreign markets
5 Interpret targets and application steps of Turquality Program
6 Create a team project to apply Turquality Program for a company, report effectively and share the results (written and orally) with peers in a professional manner


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 What is Marketing?
2 Introduction to International Marketing The Importance of International Marketing
3 The Fact & Figures of World Economy, The Fact & Figures of Turkey’s Economy, International Marketing Environment, Economic/ Financial Environment, Cultural Environment, Political Environment
4 Marketing Research
5 Marketing Research
6 The New Product Development for International Markets
7 Fall Break
8 Price strategies for International Markets
9 Midterm
10 The promotion strategies for International Markets
11 The place strategies for International Markets The Importance of Logistics for Foreign Markets
12 Government’s Supports for International Marketing, Turquality
13 Mission of Turquality, The Targets of Turquality
14 Application Process for Turquality
15 The Process of Turquality Project Presentation

Recommended Optional Programme Components
IE348 MARKETING ENGINEERING

Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12
All 3 5 5 5 5 5 5 5 5 5 5 5
C1 2 1 4 3 1 2
C2 1 3 3
C3 2 1 1 1 2 4
C4 3 4 3 4 4 1 2 3 3
C5 2 2 2 4 4
C6 2 2 2 4 2 2 2 2 2 2 3 3

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=72433&lang=en
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