Course Details Language of Instruction English Level of Course Unit Bachelor's Degree Department / Program INDUSTRIAL ENGINEERING Type of Program Formal Education Type of Course Unit Elective Course Delivery Method Face To Face Objectives of the Course To provide necessary background on marketing research, advertising, distribution and production activities. To recognize the international similarities and differences related to marketing functions in their cultural, economic, political, social and physical dimensions. To equip the students with the capability of developing market segmentation and market positioning strategies. To perform marketing engineering projects on case studies. Course Content This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students will explore the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. They will have knowledge about branding and development. Course Methods and Techniques We will be using various tools for active learning to take place.This is also a student-driven course. It is your responsibility to participate actively in class discussions. You are not graded on whether you agree or disagree with the instructor or with each other. Evaluation of class participation will be based on your ability to raise and answer important issues, to contribute ideas or insights, to build upon the ideas of others, ask questions to presenters, etc. By actively participating in the class discussions, you can sharpen your insights, and those of your classmates. Both the quality and frequency of your participation will count towards your active participation grade. Please note that high-quality or relevant contribution will earn you a higher participation grade than frequent but insignificant contribution. Also, you will not get any class participation points for just being present in class. Class attendance is a necessary but not sufficient condition for scoring highly on the class participation. Prerequisites and co-requisities None Course Coordinator None Name of Lecturers Asist Prof.Dr. ... Assistants None Work Placement(s) No Recommended or Required Reading Resources Principle of Marketing Engineering; Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Shared on Canvas Canvas Canvas Canvas Course Category Mathematics and Basic Sciences %20 Engineering %20 Engineering Design %30 Social Sciences %30

 





https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=72400&lang=en