|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
This course aims to endow students to learn the theory and the practice of Revenue Management. It enables students to understand the role Revenue Management plays in business processes.
|
|
Course Content
|
The objective of this course is to introduce students the theory and the practice of Revenue Management. The process of the right product to the right customer at the right time with the right price is defined as revenue management. The fundamental principles and concepts of revenue management; capacity management, duration control, demand and revenue forecasting, discounting, overbooking practices, displacement analysis, channel management, and pricing execution are the topics handled in this course. At the end of the course students will have a fair understanding of the role Revenue Management plays in business processes.
|
|
Course Methods and Techniques
|
In response to the developing situation with covid-19, our course will be offered in an
online format. For asynchronous sessions CANVAS and for synchronous sessions Zoom
will be used. We will be using various tools for active learning to take place.
This is also a student-driven course. It is your responsibility to participate actively in class
discussions. You are not graded on whether you agree or disagree with the instructor or
with each other. Evaluation of class participation will be based on your ability to rise an answer important issues, to contribute ideas or insights, to build upon the ideas of others, ask questions to presenters, etc.
|
|
Prerequisites and co-requisities
|
( BA208 )
|
|
Course Coordinator
|
None
|
|
Name of Lecturers
|
Instructor Dr. Seyit Gökmen seyit.gokmen@agu.edu.tr
|
|
Assistants
|
None
|
|
Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Pricing and Revenue Optimization by Philips, Robert.. Stanford University Press. Revenue Management for the Hospitality Industry by Hayes, D.K., Miller, A., New Jersey: John Wiley & Sons Inc. The Theory and Practice of Revenue Management. by Talluri, Kalyan T., van Ryzin, G.J., Springer.
|
|
|
|
|
|
|
|
|
|
|
|
|
Course Category
|
Social Sciences
|
%20
|
|
|
Field
|
%80
|
|
|