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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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BUSINESS ADMINISTRATION
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Type of Program
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Formal Education
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Type of Course Unit
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Elective
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Identify and screen potential business ideas.
Be able to develop business ideas into business models.
Know how to test assumptions contained in business models and iterate the model
• Understand the significant role of innovation-based entrepreneurship.
• Develop the skills and learn the tools to increase the likelihood of becoming a successful entrepreneur.
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Course Content
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We define an Entrepreneur as someone trying to deliver a new product or service under conditions of extreme uncertainty. This course aims to provide the student with the tools needed to plan, launch, and grow a startup business from ideas to reality. There is a lot of failure in entrepreneurship, we believe that those completing this course will encounter it less often.
Students in this class will work on a joint group project of their choice. They will apply customer development, lean startup approaches to their idea to validate and evolve their idea into a scalable version. They will also have a chance to develop a number of important business skills such as summarizing, analyzing and presenting material. Class participation is mandatory as good public speaking abilities will be invaluable in your career and the class is a perfect place to sharpen your skills with a minimum of cost.
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Course Methods and Techniques
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In addition to traditional lectures, the class will have an applied component with some class time being used to follow up how the groups have been testing and developing parts of their business ideas. A number of Entrepreneur Guest Speakers will be invited throughout the semester to share their experiences. Students are required to come to class and take part in the discussions. Each student will take part in 2 team projects. Short assignments will be given almost every week.
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Associate Prof.Dr. ADİL ORAN
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Assistants
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Research Assist. MAHİR ALPER BİLGİCİ
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• Steve G. Blank and Bob Dorf, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
• Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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adiloran.com
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