| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 7 | BA449 | CORPORATE COMMUNICATION | 3+0+0 | 3 | 5 |
|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
Introduce corporate communication theories and key issues
Provide a working knowledge of the crisis communication, corporation culture, corporation identity
Provide a working knowledge of new media technologies and communication
Provide the student with the necessary background for corporate communication
|
|
Course Content
|
This class will focus on corporate communication. Special focus of this course is how corporations communicate with their key audiences, both internal and external to the Corporation. Students will examine communicative practices in the corporate environment, including internal communication, image management, crisis communication, corporation culture, corporation identity and new communication technologies. Students will also have a broad understanding of the different roles and functions involved in strategic corporate communications within contemporary global society. Organizational theories are one of the important parts of the class.
|
|
Course Methods and Techniques
|
-
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
Associate Prof.Dr. FATMA SELEN MADENOĞLU
|
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Name of Lecturers
|
Research Assist.Dr. CEYDA CİHAN AYDOĞDU
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Assistants
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None
|
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Work Placement(s)
|
No
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Recommended or Required Reading
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
1
|
%
50
|
|
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı
|
1
|
%
50
|
|
Total
|
2
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Araştırma Ödevi
|
2
|
10
|
20
|
|
Yazılı Sınav
|
2
|
20
|
40
|
|
Grup Projesi
|
2
|
15
|
30
|
|
Sınıf İçi Aktivitesi
|
14
|
2
|
28
|
|
Sunum için Hazırlık
|
3
|
4
|
12
|
|
Okuma
|
2
|
10
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Have a basic understanding of what corporate communication is, what its role in corporations is, and what the different perspectives are on corporate communication |
|
2
| Evaluate communication theories and relate their relationship to Corporate Communication practices. |
|
3
| Discuss the role and scope of corporate communication in corporate brand management and image factors |
|
4
| Identify and assess the importance of communication functions including media, community, employee, government, customer and investor relations. |
|
5
| Review media especially the trade media and its relevance to the practice of CC. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Communication in Corporations and Digital Age
|
-
|
-
|
| 2 |
Corporate Identity, Image, Reputation and Culture
|
-
|
-
|
| 3 |
Corporate Social Responsibility and Sustainability
|
-
|
-
|
| 4 |
Media relations
|
-
|
-
|
| 5 |
Crisis Communication and Communication Tools in Corporations
|
-
|
-
|
| 6 |
Strategic Communication Management
|
-
|
-
|
Recommended Optional Programme Components
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71933&lang=en