Course Details

CORPORATE COMMUNICATION

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
7	BA449	CORPORATE COMMUNICATION	3+0+0	3	5

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	Introduce corporate communication theories and key issues Provide a working knowledge of the crisis communication, corporation culture, corporation identity Provide a working knowledge of new media technologies and communication Provide the student with the necessary background for corporate communication
Course Content	This class will focus on corporate communication. Special focus of this course is how corporations communicate with their key audiences, both internal and external to the Corporation. Students will examine communicative practices in the corporate environment, including internal communication, image management, crisis communication, corporation culture, corporation identity and new communication technologies. Students will also have a broad understanding of the different roles and functions involved in strategic corporate communications within contemporary global society. Organizational theories are one of the important parts of the class.
Course Methods and Techniques	-
Prerequisites and co-requisities	None
Course Coordinator	Associate Prof.Dr. FATMA SELEN MADENOĞLU
Name of Lecturers	Research Assist.Dr. CEYDA CİHAN AYDOĞDU
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Course Category

Social Sciences

%100

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 50
Yarıl yılSonu Sınavı/Dönem Projesinin Başarı Notuna Katkısı	1	% 50
Total	2	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Araştırma Ödevi	2	10	20
Yazılı Sınav	2	20	40
Grup Projesi	2	15	30
Sınıf İçi Aktivitesi	14	2	28
Sunum için Hazırlık	3	4	12
Okuma	2	10	20
Total Work Load			Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Have a basic understanding of what corporate communication is, what its role in corporations is, and what the different perspectives are on corporate communication
2	Evaluate communication theories and relate their relationship to Corporate Communication practices.
3	Discuss the role and scope of corporate communication in corporate brand management and image factors
4	Identify and assess the importance of communication functions including media, community, employee, government, customer and investor relations.
5	Review media especially the trade media and its relevance to the practice of CC.

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Communication in Corporations and Digital Age	-	-
2	Corporate Identity, Image, Reputation and Culture	-	-
3	Corporate Social Responsibility and Sustainability	-	-
4	Media relations	-	-
5	Crisis Communication and Communication Tools in Corporations	-	-
6	Strategic Communication Management	-	-

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71933&lang=en