Course Details

SME MARKETING

BA461

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Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
7BA461SME MARKETING3+0+035

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Entrepreneurial marketing, marketing and management of SMEs, constraints and competencies of SMEs, the model of the decision-making process for SMEs, corporate branding in SME context.
Course Content (1) Introduce SME marketing. (2) Provide definitions of the entrepreneurial marketing, CEO branding, corporate branding, digital and relationship marketing. (3) Provide knowledge of the characteristics and constraints of SMEs. (4) Provide the student with the necessary background the decision-making process of SMEs.
Course Methods and Techniques Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
Prerequisites and co-requisities None
Course Coordinator Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
Name of Lecturers None
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Kitap
Slides
(1) Introduce SME marketing. (2) Provide definitions of the entrepreneurial marketing, CEO branding, corporate branding, digital and relationship marketing. (3) Provide knowledge of the characteristics and constraints of SMEs. (4) Provide the student with the necessary background the decision-making process of SMEs.
slayt, kitap
proje
midterm

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 14 % 10
Quiz/Küçük Sınav 1 % 30
Ödev 1 % 10
Sunum/Seminer 1 % 10
Final examination 1 % 40
Total
18
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Yazılı Sınav 1 20 20
Grup Sunumu 1 2 2
Sunum için Hazırlık 1 20 20
Sunum 1 2 2
Proje 1 20 20
Okuma 1 14 14
Rapor 1 10 10
Araştırma 1 14 14
Seminer 1 3 3
Yüz Yüze Ders 1 15 15
Derse Devam 1 10 10
Final Sınavı 1 20 20
Total Work Load   Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Demonstrate knowledge about SME marketing.
2 Explain definitions of the entrepreneurial marketing, CEO branding, corporate branding, digital and relationship marketing.
3 Demonstrate knowledge about the characteristics and constraints of SMEs.
4 Demonstrate knowledge about the decision-making process of SMEs.
5 Be able to implement course material to real-life examples.
6 Analyze and evaluate the academic papers related to course material.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Marketing, entrepreneurship and SMEs Reading
2 Entrepreneurial Marketing
3 CEO Branding Reading
4 Management in SMEs

Recommended Optional Programme Components
Veri yok

Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
All 5 5 5 3 4 3 2 2 2 2
C1 5 5 5 4 4 3 2 2 2 2
C2 5 5 4 4 5 3 2 2 1 2
C3 5 2 5 5 2 3 2 2 2 2
C4 5 4 4 4 5 3 2 1 1 2
C5 4 4 2 2 5 3 5 2 1 2
C6 4 4 4 4 4 5 2 2 1 2

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71928&lang=en
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