| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 7 | BA454 | NEW MEDIA | 3+0+0 | 3 | 5 |
|
Language of Instruction
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English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
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|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
The aim in this class is to examine key theoretical approaches to understanding and analyzing the role of digital and interactive media in contemporary society and culture.
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Course Content
|
Theories and literature draw from multiple disciplines and perspectives including media studies, communication, psychology and business management. New media theories are one of the most important parts of the class. Identity and social relationships will be other topics of the class and they will be discussed from psychological perspective. Public sphere, hate crime and digital labor topics will be analyzed from the perspective of politics.
|
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Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
|
None
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Assistants
|
None
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Work Placement(s)
|
No
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Recommended or Required Reading
|
Resources
|
Kitap
Slides
|
|
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(1) To introduce new media theories and key issues (2) To provide a working knowledge of the relationship between new media and communication (3) To provide a working knowledge of new media roles on culture, society and politics (4) To provide the student with the necessary background for new media theories and theories’ background
|
|
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slayt, kitap
|
|
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proje
|
|
|
midterm
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
14
|
%
10
|
|
Quiz/Küçük Sınav
|
1
|
%
30
|
|
Ödev
|
1
|
%
10
|
|
Sunum/Seminer
|
1
|
%
10
|
|
Final examination
|
1
|
%
40
|
|
Total
|
18
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Yazılı Sınav
|
1
|
20
|
20
|
|
Grup Sunumu
|
1
|
2
|
2
|
|
Sunum için Hazırlık
|
1
|
20
|
20
|
|
Sunum
|
1
|
2
|
2
|
|
Proje
|
1
|
20
|
20
|
|
Okuma
|
1
|
14
|
14
|
|
Rapor
|
1
|
10
|
10
|
|
Araştırma
|
1
|
14
|
14
|
|
Seminer
|
1
|
3
|
3
|
|
Yüz Yüze Ders
|
1
|
15
|
15
|
|
Derse Devam
|
1
|
10
|
10
|
|
Final Sınavı
|
1
|
20
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Express the basic knowledge of what new media is, and what the different perspectives are on new media. |
|
2
| Evaluate new media theories. |
|
3
| Synthesize the role and scope of new media from different perspective. |
|
4
| Apply critical and strategic thinking to analyze the importance of new media functions including: firms, society, culture, and individuals. |
|
5
| Recognize and discuss how the cultural, political, and economic environments are changing with the emergence of new media and digital technologies. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Introduction and overview of the course
|
Reading
|
|
| 2 |
Definition & History of New Media,
|
|
|
| 3 |
Theories of Media Technology-1 Technological Determinism, Social Construction of Technology
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Reading
|
|
| 4 |
Theories of Media Technology-12Technological Determinism, Social Construction of Technology
|
Reading
|
|
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71927&lang=en