| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 7 | BA447 | NEW PRODUCT DEVELOPMENT | 3+0+0 | 3 | 5 |
|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
New Product Development course aims to focus on the processes of new product innovation. Furthermore, this course will provide solid insights for the students who want to understand how firms manage and develop new products.
|
|
Course Content
|
New products bring something new to the marketplace, whether it is incremental or disruptive innovation, through costly and risky research and development investments. Most times new products are necessary for company’s survival and growth and addressing the needs and wants of consumers have become vital competitive advantage.
|
|
Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
( BA203 )
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
|
None
|
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Assistants
|
None
|
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Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Kitap
Slides
|
|
|
(1) Understand product development process. (2) Screen new ideas for new products. (3) Understand customer needs (4) Provide the students with the necessary background on design, architecture, product economies and management
|
|
|
slayt, kitap
|
|
|
proje
|
|
|
midterm
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
14
|
%
10
|
|
Quiz/Küçük Sınav
|
1
|
%
30
|
|
Ödev
|
1
|
%
10
|
|
Sunum/Seminer
|
1
|
%
10
|
|
Final examination
|
1
|
%
40
|
|
Total
|
18
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Yazılı Sınav
|
1
|
20
|
20
|
|
Grup Sunumu
|
1
|
2
|
2
|
|
Sunum için Hazırlık
|
1
|
20
|
20
|
|
Sunum
|
1
|
2
|
2
|
|
Proje
|
1
|
20
|
20
|
|
Okuma
|
1
|
14
|
14
|
|
Rapor
|
1
|
10
|
10
|
|
Araştırma
|
1
|
14
|
14
|
|
Seminer
|
1
|
3
|
3
|
|
Yüz Yüze Ders
|
1
|
15
|
15
|
|
Derse Devam
|
1
|
10
|
10
|
|
Final Sınavı
|
1
|
20
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Identify the key opportunities for generation of new ideas. |
|
2
| Integrate customer needs, product specifications and concept generation |
|
3
| Apply the elements of the product architecture on product change, product performance and product variety. |
|
4
| Explain the terms and tools for better design decisions in the context of design concept |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Product Development Process
|
Reading
|
|
| 2 |
Opportunity Identification
|
|
|
| 3 |
Identifying customer needs
|
Reading
|
|
| 4 |
Product specifications
|
|
|
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71925&lang=en