Course Details

GLOBAL MARKETING

BA439

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Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
7BA439GLOBAL MARKETING3+0+035

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Face To Face
Objectives of the Course Understand how companies internationalize
Cultivate knowledge and skills about market entry strategies
Learn to design global marketing program
Understand economic and political environment
Course Content This course explores global marketing by considering increased interdependency among countries and globalization. The course intends to cultivate knowledge and skills of students about global marketing.
Course Methods and Techniques -
Prerequisites and co-requisities None
Course Coordinator Asist Prof.Dr. SERAP SARP
Name of Lecturers Undefined Yener Büyüknalbant
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Global Marketing in the firm, Internationalization theories (LO1) Development of International Competitiveness, Global marketing research (LO1, LO2) Political, economic and social environment (LO3) International market selection process, Choice of entry mode (LO1, LO2, LO3) International Sourcing decisions (LO2) Product, Pricing, Distribution and communication decisions (LO4) Cross-cultural sales negotiation (LO1, LO2, LO3, LO4)
-

Course Category
Field %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 1 % 20
Quiz/Küçük Sınav 2 % 20
Ödev 2 % 20
Final examination 1 % 40
Total
6
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Belirsiz 5 3 15
Araştırma Ödevi 1 5 5
Yazılı Sınav 1 2 2
Sunum 1 3 3
Rapor 2 20 40
Araştırma 2 20 40
Yüz Yüze Ders 14 3 42
Final Sınavı 1 3 3
Total Work Load   Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explain internationalization theories
2 Assess market entry strategies
3 Describe dimensions of global political, economic and sociocultural environment
4 Synthetize global marketing mix elements


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Global Marketing in the firm
2 -
3 Development of International Competitiveness
4 Global marketing research
5 Political, economic and social environment
6 International market selection process
7 Choice of entry mode , midterm exam
8 Export mode
9 Intermediate mode
10 Hierarchical mode
11 International Sourcing decisions
12 Product decisions
13 Pricing decisions
14 Distribution and communication decisions
15 Cross-cultural sales negotiations
16 Final exam


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 5 3 5 4 3 2 3 3 3 5
C2 5 3 5 4 3 2 3 3 3 5
C3 5 3 5 4 3 2 3 3 3 5
C4 5 3 5 4 3 2 3 3 3 5

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71924&lang=en
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