Course Details

GLOBAL MARKETING

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
7	BA439	GLOBAL MARKETING	3+0+0	3	5

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	Understand how companies internationalize Cultivate knowledge and skills about market entry strategies Learn to design global marketing program Understand economic and political environment
Course Content	This course explores global marketing by considering increased interdependency among countries and globalization. The course intends to cultivate knowledge and skills of students about global marketing.
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	Asist Prof.Dr. HARİKA SÜKLÜN harika.suklun@agu.edu.tr
Name of Lecturers	Undefined Yener Büyüknalbant
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Global Marketing in the firm, Internationalization theories (LO1) Development of International Competitiveness, Global marketing research (LO1, LO2) Political, economic and social environment (LO3) International market selection process, Choice of entry mode (LO1, LO2, LO3) International Sourcing decisions (LO2) Product, Pricing, Distribution and communication decisions (LO4) Cross-cultural sales negotiation (LO1, LO2, LO3, LO4)

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

Veri yok

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Araştırma Ödevi	1	1	1
Total Work Load			Number of ECTS Credits 0 1

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Explain internationalization theories
2	Assess market entry strategies
3	Describe dimensions of global political, economic and sociocultural environment
4	Synthetize global marketing mix elements

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Global Marketing in the firm
2	Internationalization theories
3	Development of International Competitiveness
4	Global marketing research
5	Political, economic and social environment
6	International market selection process
7	Choice of entry mode , midterm exam
8	Export mode
9	Intermediate mode
10	Hierarchical mode
11	International Sourcing decisions
12	Product decisions
13	Pricing decisions
14	Distribution and communication decisions
15	Cross-cultural sales negotiations
16	Final exam

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71924&lang=en