| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 7 | BA436 | NON MARKET STRATEGY | 3+0+0 | 3 | 5 |
|
Language of Instruction
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English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
• Introducing students to the formal and informal rules governing the competition • Teaching students the pressures in the market that are beyond economic logic • Allowing students to analyze cases that will eventually improve their understanding of marketing strategy
|
|
Course Content
|
• Public Relations and Companies • Stakeholders and Business environment • Political Landscape of Business • Managing Scandals in Business Environment • Public Pressure on Companies and Reputations Risks • Politics of Nationalism in Business Environment • Business Lobbying and Public Policy • Product-harm crises • Transnational Activism and Boycots • Public Health and Corporate Ethics • Corporate Social Responsiblity • Importance of Local Values in Global Businesses’ success
|
|
Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
( BA203 )
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
|
None
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Assistants
|
None
|
|
Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Slides
Kitap
|
|
|
• Public Relations and Companies • Stakeholders and Business environment • Political Landscape of Business • Managing Scandals in Business Environment • Public Pressure on Companies and Reputations Risks • Politics of Nationalism in Business Environment • Business Lobbying and Public Policy • Product-harm crises • Transnational Activism and Boycots • Public Health and Corporate Ethics • Corporate Social Responsiblity • Importance of Local Values in Global Businesses’ success
|
|
|
slayt, kitap
|
|
|
proje
|
|
|
midterm
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
14
|
%
10
|
|
Quiz/Küçük Sınav
|
1
|
%
30
|
|
Ödev
|
1
|
%
10
|
|
Sunum/Seminer
|
1
|
%
10
|
|
Final examination
|
1
|
%
40
|
|
Total
|
18
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Yazılı Sınav
|
1
|
20
|
20
|
|
Grup Sunumu
|
1
|
2
|
2
|
|
Sunum için Hazırlık
|
1
|
20
|
20
|
|
Sunum
|
1
|
2
|
2
|
|
Proje
|
1
|
20
|
20
|
|
Okuma
|
1
|
14
|
14
|
|
Rapor
|
1
|
10
|
10
|
|
Araştırma
|
1
|
14
|
14
|
|
Seminer
|
1
|
3
|
3
|
|
Yüz Yüze Ders
|
1
|
15
|
15
|
|
Derse Devam
|
1
|
10
|
10
|
|
Final Sınavı
|
1
|
20
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Learning to identify the political and cultural setting in which businesses operate |
|
2
| Learning to identify non-market groups and their influence in the market. |
|
3
| Learning to utilize analytical and problem solving skills appropriate to forming nonmarket strategies |
|
4
| Learning to analyze non-market environments for different sectors and companies at the global scale. |
|
5
| Learning to the development of collaborative work skills. |
|
6
| Learning to deliver an effective presentation. |
|
7
| Learning to do research and improving writing skills regarding the particular aspects of cases assigned. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
What is non-Business Strategy?/Introduction
|
Reading
|
|
| 2 |
Business Success and non-Market Environment /The Wal-Mart Case
|
Reading
|
|
| 3 |
Integrating Marketing and Non-Marketing Strategy/Incorporation
|
Reading
|
|
| 4 |
Managing Stakeholders and Political Pressures/ The Uber Case
|
Reading
|
|
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71922&lang=en