| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 7 | BA429 | TECHNOLOGY MANAGEMENT | 3+0+0 | 3 | 5 |
|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
Introduce concepts of technology and innovation.
Provide that how innovation affects the competitive dynamics of markets.
Provide that how firms can strategically manage innovation.
Provide the students better interpret their technological environments and identify meaningful trends.
|
|
Course Content
|
The focus of the course is on the key concepts, models, and methods that enable manager to effectively manage the development and utilization of technologies. The goal is to raise awareness of the scope and complexity of issues related to the management of technology and technological innovation. The course will be expanded to include macro issues of technology management by examining how industries and firms are transforming with new technologies, how new industries are created and which factors influence innovation performance.
|
|
Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
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Name of Lecturers
|
Asist Prof.Dr. SERAP SARP
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Assistants
|
None
|
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Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Kitap
Slides
|
|
|
(1) Understand digital marketing landscape. (2) Understand digital consumer and online communities (3) Provide knowledge of building social media strategy (4) Provide the students with the necessary background on content marketing
|
|
|
slayt, kitap
|
|
|
proje
|
|
|
midterm
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
14
|
%
10
|
|
Quiz/Küçük Sınav
|
1
|
%
30
|
|
Ödev
|
1
|
%
10
|
|
Sunum/Seminer
|
1
|
%
10
|
|
Final examination
|
1
|
%
40
|
|
Total
|
18
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Yazılı Sınav
|
1
|
20
|
20
|
|
Grup Sunumu
|
1
|
2
|
2
|
|
Sunum için Hazırlık
|
1
|
20
|
20
|
|
Sunum
|
1
|
2
|
2
|
|
Proje
|
1
|
20
|
20
|
|
Okuma
|
1
|
14
|
14
|
|
Rapor
|
1
|
10
|
10
|
|
Araştırma
|
1
|
14
|
14
|
|
Seminer
|
1
|
3
|
3
|
|
Yüz Yüze Ders
|
1
|
15
|
15
|
|
Derse Devam
|
1
|
10
|
10
|
|
Final Sınavı
|
1
|
20
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Assess the range, scope, and complexity of the phenomena, issues, and problems related to technology management. |
|
2
| Discuss various problems where particular managerial decisions need to be taken such as technology acquisition and transfer. |
|
3
| Describe the primary tasks and decisions that are required to turn a technological innovation into a sound business opportunity. |
|
4
| Explain how to use a range of tools used in technology creation, search, assessment, selection, implementation, utilization, and strategy. |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Introducing Digital Marketing
|
Reading
|
|
| 2 |
Online marketplace analysis
|
|
|
| 3 |
Analyzing micro environment
|
Reading
|
|
| 4 |
Digital marketing strategy
|
|
|
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71921&lang=en