| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits |
| 5 | BA350 | RETAIL MANAGEMENT | 3+0+0 | 3 | 5 |
|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
BUSINESS ADMINISTRATION
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Elective
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
Explaining the main critical functions retails perform.
Identifying multiple selling channels.
Developing skills to understand the strategies used in the retail management.
Explore the digitalization and changing channel management in retail.
|
|
Course Content
|
The course covers omnichannel retailing, retail market strategy, merchandise management and store management.
|
|
Course Methods and Techniques
|
Initial Project Report Submission 20%
Group Presentation – Graded Individually 20%
Midterm Exam 30%
Final Project Submission 30%
|
|
Prerequisites and co-requisities
|
( BA203 )
|
|
Course Coordinator
|
Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
|
|
Name of Lecturers
|
None
|
|
Assistants
|
None
|
|
Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Slides
Kitap
|
|
|
Explaining the main critical functions retails perform.
Identifying multiple selling channels.
Developing skills to understand the strategies used in the retail management.
Explore the digitalization and changing channel management in retail.
|
|
|
slayt, kitap
|
|
|
proje
|
|
|
midterm
|
|
Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı
|
14
|
%
10
|
|
Quiz/Küçük Sınav
|
1
|
%
30
|
|
Ödev
|
1
|
%
10
|
|
Sunum/Seminer
|
1
|
%
10
|
|
Final examination
|
1
|
%
40
|
|
Total
|
18
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Yazılı Sınav
|
1
|
20
|
20
|
|
Grup Sunumu
|
1
|
2
|
2
|
|
Sunum için Hazırlık
|
1
|
20
|
20
|
|
Sunum
|
1
|
2
|
2
|
|
Proje
|
1
|
20
|
20
|
|
Okuma
|
1
|
14
|
14
|
|
Rapor
|
1
|
10
|
10
|
|
Araştırma
|
1
|
14
|
14
|
|
Seminer
|
1
|
3
|
3
|
|
Yüz Yüze Ders
|
1
|
15
|
15
|
|
Derse Devam
|
1
|
10
|
10
|
|
Final Sınavı
|
1
|
20
|
20
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
150
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Recognize changing customer journey in retail landscape. |
|
2
| Describe the customer engagement at omnichannel world. |
|
3
| Discuss the role of digitization and post-covid-19 trends in retail management |
|
4
| Evaluate the retail marketing mix |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Introduction to Retail Management
|
Reading
|
|
| 2 |
Multichannel Retailing
|
Reading
|
|
| 3 |
Dimensions of retail location choice
|
Reading
|
|
| 4 |
Digitalization and Digital Transformation
|
|
|
| 5 |
Retail Market Strategy
|
|
|
Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71920&lang=en