Course Details

CONSUMER BEHAVIOR

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
5	BA344	CONSUMER BEHAVIOR	3+0+0	3	5

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	The course aims to introduce consumer behaviour that includes understanding what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Understanding fundamental theories in consumer psychology Analyze the consumer decision-making process. Understand the implications consumer behavior on society
Course Content	The course aims to introduce consumer behaviour that includes understanding what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. To understand individual purchases, basic psychological processes (such as memory, identity, motivation) will be discussed. In this course, also fundamental theories and concepts in consumer psychology will be introduced to enhance the understanding of how and why people choose, use, and evaluate goods and services the way they do.
Course Methods and Techniques	Initial Project Report Submission 20% Group Presentation – Graded Individually 20% Midterm Exam 30% Final Project Submission 30%
Prerequisites and co-requisities	None
Course Coordinator	Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
Name of Lecturers	None
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Kitap Slides
	1. Understanding the consumer behaviour concepts, research methodologies and applications, 2. Understanding fundamental theories in consumer psychology. 3. Analyze the consumer decision-making process. 4. Understand the implications consumer behavior on society 5. Understand how to segment markets and reach target markets
	slayt, kitap
	proje
	midterm

Course Category

Social Sciences

%100

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	14	% 10
Quiz/Küçük Sınav	1	% 30
Ödev	1	% 10
Sunum/Seminer	1	% 10
Final examination	1	% 40
Total	18	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Yazılı Sınav	1	20	20
Grup Sunumu	1	2	2
Sunum için Hazırlık	1	20	20
Sunum	1	2	2
Proje	1	20	20
Okuma	1	14	14
Rapor	1	10	10
Araştırma	1	14	14
Seminer	1	3	3
Yüz Yüze Ders	1	15	15
Derse Devam	1	10	10
Final Sınavı	1	20	20
Total Work Load			Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Explain the consumer behaviour concepts, research methodologies and applications
2	Demonstrate knowledge about fundamental theories in consumer psychology
3	Analyze the consumer decision-making process
4	Demonstrate knowledge about the implications of consumer behaviour on society
5	Demonstrate knowledge about how to segment markets and reach target markets

Weekly Detailed Course Contents

Week	Topics	Study Materials
1	Introduction to Consumer Behaviour	Reading
2	Consumer Behavior and Technology
3	Market Segmentation and Real-Time Bidding
4	Consumer Motivation and Personality

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=71917&lang=en