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Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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ARCHITECTURE
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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Understanding the relationships between architecture and media.
Analyzing the meaning behind the visual message.
Evaluating the relative strengths and weaknesses of a variety of media tools in terms of potential communication outcomes.
Creating architectural media outputs through media tools (e.g., Photoshop, Rhino).
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Course Content
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Media literacy is a way of thinking about the media; a way of deconstructing media messages to gain more control over them. The course is designed to help students develop an informed and critical understanding of the nature of an ever expanding and increasingly dominating media –as information sources, as entertainment, and as an industry– as well as to examine, interpret, and evaluate the messages contained within, and their social and cultural implications. The course will retool different media techniques into form generation devices for architectural design and communication.
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Course Methods and Techniques
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Learners will be provided with as much opportunities of hands-on practice as possible with the aim of striking a balance between learner-centeredness and sufficient guidance. Various forms of interaction (i.e. pair work and group work) will also be encouraged to cater for learners with different learning styles. Additionally, individuals will be expected to produce both in-class writings and homework assignments in addition to the reading tasks, which will encourage them to reflect and think critically. Technology will also be incorporated into the classroom procedures in order to create a better learning environment.
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Prerequisites and co-requisities
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None
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Course Coordinator
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Instructor NİHAN MUŞ ÖZMEN nihan.mus@agu.edu.tr
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Name of Lecturers
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Instructor NİHAN MUŞ ÖZMEN
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Assistants
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Research Assist. Aslıhan Atılgan aslihan.atilgan@agu.edu.tr
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Work Placement(s)
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No
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Recommended or Required Reading
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Resources
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Arnheim, R. (1954). Art and visual perception: A psychology of the creative eye. University of California Press.
Arnheim, R. (1969). Visual thinking. University of California Press.
Baran, S. J. (2014). Introduction to mass communication: Media literacy and culture. McGraw-Hill.
Chauvin, B.A. (2003). Visual or media literacy? Journal of Visual Literacy, 23(2), 119-128.
Gaines, E. (2010). Media literacy and semiotics. Palgrave Macmillan.
Goldman, R. (1992). Reading ads socially. Routledge.
Hall, S. (1973) Encoding, decoding. In: During, S (ed.) The Cultural Studies Reader (pp. 90–103). Routledge.
McLuhan, M. & Fiore, Q. (1996). The medium is the massage. Gingko Press.
Messaris, P. (2006). Visual aspects of media literacy. Journal of Communication, 48(1), 70-80.
Monaco, J. (1981). How to read a film: The art, technology, language, history, and theory of film and media. Oxford University Press.
Potter, W. J. (2013). Review of literature on media literacy. Sociology Compass, 7(6), 417-435.
Silverblatt, A., Smith, A., Miller, D., Smith, J. & Brown, N. (2014). Media literacy: Keys to interpreting media messages. ABC-CLIO.
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