Course Details

BUSINESS MODEL PLANNING 2

Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
6	BA328	BUSINESS MODEL PLANNING 2	0+1+0	1	2

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BUSINESS ADMINISTRATION
Type of Program	Formal Education
Type of Course Unit	Compulsory
Course Delivery Method	Face To Face
Objectives of the Course	Understanding the advertising, promotions, and communications concepts. Understanding how companies effectively communicate and interact with customers. Improving and applying brand management strategies. Understanding consumer buying behavior.
Course Content	Business Model Planning II is an applied course that aims students to continue to develop their previous business ideas from the Business Model Planning I, from the marketing perspective. This course help students to understand and perform integrated marketing communication, marketing plan, marketing mix and digital marketing. This course consists of multiple teaching and learning styles; lecturing, field research, student presentations and intense feedback.
Course Methods and Techniques	This is also a student-centered course. Completing the relevant steps related to the project is the student's responsibility.
Prerequisites and co-requisities	( BA313 )
Course Coordinator	None
Name of Lecturers	Asist Prof.Dr. SERAP SARP serap.sarp@agu.edu.tr
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Articles
	For this course I will be using CANVAS Course Website. You will access the course syllabus, course materials including lecture notes, links to related websites, assignments, articles, etc from CANVAS. You are responsible to check Canvas on a regular basis. Information about exams and assignment grades will also be available at this site.
	Articles
	Project
	Project

Course Category

Social Sciences

%100

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

In-Term Studies	Quantity	Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı	1	% 25
Ödev	3	% 30
Final examination	1	% 35
Diğer (Staj vb.)	1	% 10
Total	6	% 100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Grup Sunumu	1	10	10
Grup Projesi	1	20	20
Okuma	12	1	12
Araştırma	12	1	12
Ders dışı çalışma	6	1	6
Total Work Load			Number of ECTS Credits 2 60

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	Explain marketing segmentation and targeting
2	Demonstrate knowledge about the application of marketing plan.
3	Evaluate the importance of promotion among marketing mix elements
4	Evaluate the digital marketing opportunities in the market

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Integrated Marketing Communication
2	Integrated Marketing Communication
3	Segmentation and Targeting
4	Segmentation and Targeting
5	Creating a marketing plan
6	Creating a marketing plan
7	Advertising Campaign Management
9	Advertising Campaign Management
10	Advertising Design
11	Advertising Design
12	Traditional Media Channels
13	Buyer Behavior
14	Digital Marketing
15	Social Media Marketing

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=70566&lang=en