Course Details

BUSINESS COMMUNICATIONS

BA125

Return to Classes
Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
1BA125BUSINESS COMMUNICATIONS3+0+035

Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program BUSINESS ADMINISTRATION
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course (1) Introduce professional communication skills (2) Provide knowledge of interpersonal communication (3) Provide knowledge of the challenges in the global job market (4) Provide knowledge to create business messages, reports, proposals and presentations. (5) Provide the student with the necessary background to write resumes.
Course Content This course introduces students to basic concepts and principles of effective business communication as integral to management strategy. The course will include developing a foundation for designing effective messages, from concept to delivery. Students will use strategic communication models to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Further, because effective group communication is a necessity in today’s workplace, the students will learn and practice skills in presentations, interviews, dealing with conflict, and leveraging the power of diversity, at both the individual and cultural level.
Course Methods and Techniques This course introduces students to basic concepts and principles of effective business communication as integral to management strategy. The course will include developing a foundation for designing effective messages, from concept to delivery. Students will use strategic communication models to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Further, because effective group communication is a necessity in today’s workplace, the students will learn and practice skills in presentations, interviews, dealing with conflict, and leveraging the power of diversity, at both the individual and cultural level.
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Serap Sarp
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Book, slides, articles
This course introduces students to basic concepts and principles of effective business communication as integral to management strategy. The course will include developing a foundation for designing effective messages, from concept to delivery. Students will use strategic communication models to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Further, because effective group communication is a necessity in today’s workplace, the students will learn and practice skills in presentations, interviews, dealing with conflict, and leveraging the power of diversity, at both the individual and cultural level.
Slaytlar, kitap, makaleler
Assignments
Midterm, Final

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Yarıyıl İçi Çalışmalarının Başarı Notunun Katkısı 14 % 10
Quiz/Küçük Sınav 4 % 20
Ödev 1 % 40
Final examination 1 % 30
Total
20
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Yazılı Sınav 1 20 20
Ev Ödevi 1 5 5
Sınıf İçi Aktivitesi 10 2 20
Okuma 10 2 20
Araştırma 2 10 20
Yüz Yüze Ders 15 3 45
Final Sınavı 1 20 20
Total Work Load   Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Demonstrate knowledge about professional and interpersonal communication skills
2 Demonstrate knowledge about ethical, legal, cultural, and global challenges affecting business communication
3 Compose and revise accurate business reports, proposals, and messages
4 Deliver an effective oral business presentation.
5 Be able to implement course material to real-life examples.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction: Course introduction Reading -
2 Professional Communication in a Digital, Social, Mobile World Reading -
3 Collaboration, Interpersonal Communication, and Business Etiquette Reading Makale
4 Communication Challenges in a Diverse, Global Marketplace Reading
5 Planning and Writing Business Messages Reading -
6 Midterm exam Individual Study Course Book and Slides
7 Messages for Digital Channels Reading -
8 LFW - -
9 Writing Routine and Positive, Negative and Persuasive Messages pre-search -
10 Reports and Proposals Pre-search -
11 Fall Break - -
12 Developing and Delivering Business Presentations Reading
13 Writing Résumés Reading will be shared
14 Interviewing Watching videos videos
15 Role Play Watching videos videos
16 Final Exam Individual Study course materials


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
C1 5 1 1 1 5 2 1 1 1 1
C2 5 1 1 1 5 2 1 1 1 1
C3 5 1 1 1 5 2 1 1 1 1
C4 5 1 1 1 5 2 1 1 1 1
C5 5 1 1 1 5 2 1 1 1 1

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://sis.agu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=70529&lang=en
Return to Classes